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Neuro Response to Comparative Media Reading

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eeg2This research project is aimed at scientifically determining the differences in human brain experience when reading "traditional," (paper) codex book vs the same content on screen, on both mobile, native format devices, and larger screen Web-based media. The tests will look for and document any change (or lack thereof) in the brain wave  activity of the occipital and parietal lobes specifically.

Recruitment for participants will begin in the near future. Please contact Greg O'Toole if you are interested in this project from either a participatory or research perspective. The study has been made possible by an inkind grant from the HEF Human Electrophysiology Facility at Penn State. 

The HEF is part of the Social, Life, Engineering Sciences Imaging Center at The Pennsylvania State University, funded by the Social Science Research Institute and the Huck Institute for the Life Sciences. imaging.psu.edu.

The following IRB application has been received by PSU Office for Research Protections IRB #: 38659 Title: "Neuro Response to Comparative Media Reading" Principal Investigator: Gregory T O'Toole.

Last Updated on 15 December 2011 10:54
 

CIVIC MEDIA PRESS --- Browse Our New Titles for 2012

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The Last Modern Day Road Worn Think Tank Bazaar**********SPECIAL  ANNOUNCEMENT**********
CIVIC MEDIA PRESS
Welcome.

**********GREAT IDEAS*******

Civic Media Press is an independent, multimedia publishing house dedicated to bringing affordable and accessible multimedia formatted media research and critique, literature, and creative arts to the reading public.

VIEW THE BOOK SHOP

Visit the Civic Media Press Book Shop ...

Montage: Cover art by Greg O'Toole, all rights reserved the Civic Media Press 2011.

 

Spotlight Project: Usability Meets Hard Hitting Journalism

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frontPROJECT
FRONTLINE DIGITAL STRATEGY ADVISORY GROUP
Award-winning documentary series on PBS

TECHNOLOGIES / METHODS
Innovative ways to address UI/UX, usability and human-web interface engineering

ROLE
Subject Matter Expert (SME), Reviewer, Consultant

VIEW THE PROJECT
www.pbs.org/frontline

...

...

Browse all of the powerhouse projects, go ahead, you're invited...

 


Newsflash

CMI OpenWeb is helping to bring good health to the local population through a new natural donation program. The organic vegetable, fruit, herb, and flower gardens at CMI OpenWeb have been productive so far this year. We are very proud to have initiated an informal partnership with the Centre County Youth Service Bureau in order to donate freshly harvested products to many of their social programs helping to feed families in Centre County, PA. So far, CMI OpenWeb has delivered almost 50 pounds of produce, with a plan to continue to make regular donations throughout the productive growing season.

The Youth Service Bureau ensures that children, youth, and families will have opportunities to realize and fulfill their potential for growth and development through their participation in a continuum of community-based, family-based, and residential programs. (www.ccysb.com)

Organic zucchini, cucumber, carrots, peas and yellow squash from a recent harvest. Photo: Greg O'Toole, CMI OpenWeb